Knowledge preservation and corporate archives: Valcucine case study.

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dc.contributor.advisor Calcagno, Monica it_IT Zulianello, Laura <1992> it_IT 2018-02-14 it_IT 2018-06-22T08:42:10Z 2018-03-09 it_IT
dc.description.abstract This thesis is based on two main concepts: knowledge and corporate archives. While the former is characterised by mere data, the latter is the collector of the company’s identity and values, which represent the cultural identity of the firm. The reuse of existing knowledge and culture benefits new design and redesign, but also communication. In the last two decades, corporate archives and museums have become meaningful cultural actors. They give a concrete connotation to the identity of the company and contribute to social culture, providing education and training about business topics. They are also incisive tools of communication. The problem of many firms – especially if young – is that they preserve knowledge and create corporate archives without establishing how to use them efficiently first. In order to deepen this argument, the thesis will be centred on a case study focused on Valcucine s.p.a. The objective is to examine how this company uses the archives, in order to define how their use can be optimized. The case study will also examine Valcucine Accademia, an exceptional and unique model of collection and exhibition of currently-manufactured items. Considering the pioneering characterisation of Valcucine within the furniture industry, the case study will try to define if the Accademia could become a model for other young medium enterprises that want to contribute to CSR and to preservation of historical memories as a contribution to social culture. it_IT
dc.language.iso en it_IT
dc.publisher Università Ca' Foscari Venezia it_IT
dc.rights © Laura Zulianello, 2018 it_IT
dc.title Knowledge preservation and corporate archives: Valcucine case study. it_IT
dc.title.alternative Knowledge preservation and corporate archives: Valcucine case study. it_IT
dc.type Bachelor Thesis it_IT Marketing e comunicazione it_IT Laurea magistrale it_IT Dipartimento di Management it_IT
dc.description.academicyear 2016/2017, sessione straordinaria it_IT
dc.rights.accessrights closedAccess it_IT
dc.thesis.matricno 856202 it_IT
dc.description.note it_IT it_IT it_IT 10000-01-01
dc.provenance.upload Laura Zulianello (, 2018-02-14 it_IT
dc.provenance.plagiarycheck Monica Calcagno (, 2018-03-05 it_IT

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