Is the Corporate Social Responsibility a valid and potential connection tool to alleviate the gap between the social and economic sphere? Awareness and engagement of the concept among D.B. Group SpA worldwide employees.

Abstract

A huge gap exists today: from one side, the worldwide predominant empire of the multinationals which operate without boundaries becoming more powerful than the States, and from the other side, the lack of the jurisdiction to reach out what is going on outside its own territory. The progressive world amalgamation, the failure of the welfare state, flexible specialization and of multistate governance, are the four key factors that posed and still are posing challenges to labor movements bringing the Multinational to exploit the advantage of the lack of workers' protection as well as their low wages. Therefore the corporate social responsibility and the knowledge of international standards of all the voluntary/involuntary tools can make a real difference in today’s economic scenario restricting the ‘supremacy’ of MNEs. Particularly, the CSR can be thought as a way to improve the quality of business and supply labor operations: it can increases the image and the reputation of the company, attract and retain employees, engage with local communities and the local government. Adopting a responsible vision to operate will bring new significant values to the company.