The perception of made in Italy in China

DSpace/Manakin Repository

The perception of made in Italy in China

Michieli, Annabella <1993>
Use this identifier to cite or link to this document: http://hdl.handle.net/10579/11950
Publisher: Università Ca' Foscari Venezia
Date: 2017-11-03
Copyright: © Annabella Michieli, 2017
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Abstract:

A dissertation on the business reality of Italian companies in China, focusing on the perception of the Italian products, on the ways to transmit the "Italian experience" and the "Italian lifestyle" , as well as to create brand awareness

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