Leveraging innovation through community management: Manfrotto Imagine More case study

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dc.contributor.advisor Micelli, Stefano it_IT
dc.contributor.author Baban, Mihai <1993> it_IT
dc.date.accessioned 2017-10-06 it_IT
dc.date.accessioned 2018-04-17T13:37:46Z
dc.date.issued 2017-10-31 it_IT
dc.identifier.uri http://hdl.handle.net/10579/11855
dc.description.abstract In the Italian economic environment, mid-sized firms represent a unique “formula” in which these companies compete in the global market. Their international perspective, product excellence, “modern” management organization and the strategic role of the network are their main strengths. Among them there are some that have grasped the concept on how communities represent an economic opportunity in their innovation path, to understand their customers and attract knowledge from them. Manfrotto Imagine More, the world leader in the photography, imaging equipment and accessories industry is the business case study analyzed from a community perspective. After a first part dedicated to an academic review of the theme of community, the work outlines the company profile and goals and focus on how community is strategically managed from a innovation, marketing and communication point of view. it_IT
dc.language.iso en it_IT
dc.publisher Università Ca' Foscari Venezia it_IT
dc.rights © Mihai Baban, 2017 it_IT
dc.title Leveraging innovation through community management: Manfrotto Imagine More case study it_IT
dc.title.alternative Leveraging innovation through community management: Manfrotto Imagine More case study it_IT
dc.type Bachelor Thesis it_IT
dc.degree.name Economia e gestione delle aziende it_IT
dc.degree.level Laurea magistrale it_IT
dc.degree.grantor Dipartimento di Management it_IT
dc.description.academicyear 2016/2017, sessione autunnale it_IT
dc.rights.accessrights closedAccess it_IT
dc.thesis.matricno 842660 it_IT
dc.subject.miur SECS-P/08 ECONOMIA E GESTIONE DELLE IMPRESE it_IT
dc.description.note Leveraging innovation through community management it_IT
dc.degree.discipline it_IT
dc.contributor.co-advisor it_IT
dc.date.embargoend 10000-01-01
dc.provenance.upload Mihai Baban (842660@stud.unive.it), 2017-10-06 it_IT
dc.provenance.plagiarycheck Stefano Micelli (micelli@unive.it), 2017-10-23 it_IT


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