The role of Brick and Mortar store in developing countries: The case of smartphone industry in Serbia

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dc.contributor.advisor Giachetti, Claudio it_IT Giusti, Carlo Alberto <1992> it_IT 2017-10-09 it_IT 2018-04-17T13:34:32Z 2017-10-26 it_IT
dc.description.abstract The aim of this thesis is to analyze the Serbian mobile market with specific reference to smartphone retailing, which has recently undergone significant changes. As a frontier country, located very close to a mature market, Serbia may provide a useful insight for marketing experts and producers of smartphone. First the study focuses on the companies which share the Serbian smartphone market, analyzes in detail the different marketing channels and strategies used by retailers to conquer customers, from brick-and-mortar retail to multichannel retail and their impact on the purchasing decision. Second, the study connects the variables of advertising and compares the importance of each variable individually on the purchasing decision to better understand the relative importance of brand perception. it_IT
dc.language.iso en it_IT
dc.publisher Università Ca' Foscari Venezia it_IT
dc.rights © Carlo Alberto Giusti, 2017 it_IT
dc.title The role of Brick and Mortar store in developing countries: The case of smartphone industry in Serbia it_IT
dc.title.alternative The Role of Brick and Mortar Stores in Developing countries: The Case of Smartphone Industry in Serbia it_IT
dc.type Bachelor Thesis it_IT Amministrazione, finanza e controllo it_IT Laurea magistrale it_IT Dipartimento di Management it_IT
dc.description.academicyear 2016/2017, sessione autunnale it_IT
dc.rights.accessrights closedAccess it_IT
dc.thesis.matricno 837343 it_IT
dc.description.note it_IT it_IT it_IT 10000-01-01
dc.provenance.upload Carlo Alberto Giusti (, 2017-10-09 it_IT
dc.provenance.plagiarycheck Claudio Giachetti (, 2017-10-23 it_IT

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