The role of Brick and Mortar store in developing countries: The case of smartphone industry in Serbia

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dc.contributor.advisor Giachetti, Claudio it_IT
dc.contributor.author Giusti, Carlo Alberto <1992> it_IT
dc.date.accessioned 2017-10-09 it_IT
dc.date.accessioned 2018-04-17T13:34:32Z
dc.date.issued 2017-10-26 it_IT
dc.identifier.uri http://hdl.handle.net/10579/11588
dc.description.abstract The aim of this thesis is to analyze the Serbian mobile market with specific reference to smartphone retailing, which has recently undergone significant changes. As a frontier country, located very close to a mature market, Serbia may provide a useful insight for marketing experts and producers of smartphone. First the study focuses on the companies which share the Serbian smartphone market, analyzes in detail the different marketing channels and strategies used by retailers to conquer customers, from brick-and-mortar retail to multichannel retail and their impact on the purchasing decision. Second, the study connects the variables of advertising and compares the importance of each variable individually on the purchasing decision to better understand the relative importance of brand perception. it_IT
dc.language.iso en it_IT
dc.publisher Università Ca' Foscari Venezia it_IT
dc.rights © Carlo Alberto Giusti, 2017 it_IT
dc.title The role of Brick and Mortar store in developing countries: The case of smartphone industry in Serbia it_IT
dc.title.alternative The Role of Brick and Mortar Stores in Developing countries: The Case of Smartphone Industry in Serbia it_IT
dc.type Bachelor Thesis it_IT
dc.degree.name Amministrazione, finanza e controllo it_IT
dc.degree.level Laurea magistrale it_IT
dc.degree.grantor Dipartimento di Management it_IT
dc.description.academicyear 2016/2017, sessione autunnale it_IT
dc.rights.accessrights closedAccess it_IT
dc.thesis.matricno 837343 it_IT
dc.subject.miur SECS-P/08 ECONOMIA E GESTIONE DELLE IMPRESE it_IT
dc.description.note it_IT
dc.degree.discipline it_IT
dc.contributor.co-advisor it_IT
dc.date.embargoend 10000-01-01
dc.provenance.upload Carlo Alberto Giusti (837343@stud.unive.it), 2017-10-09 it_IT
dc.provenance.plagiarycheck Claudio Giachetti (claudio.giachetti@unive.it), 2017-10-23 it_IT


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