Abstract:
Consumption of death - How consumers elaborate consumption-related decisions on death.
Problems: Needless to say, death is as central to human experience as life. Yet, cultural taboos and psychological resistances often impede a market discussion of death and its commercial implications. I invite works aiming at a theoretical and empirical investigation of this topic that has remained highly untended from a marketing perspective. Tentative research topics might include: the use of different emotions (positive, negative, mixed) in the elaboration of persuasive communications on death-related products or services; how consumers prepare their death via consumption decisions (funeral, heritage, etc.); how the death market varies in different market cultures, and so on. Methods will highly reflect the specific research topics each candidate selects.
