Browsing by Author "Hu, Lala <1984>"

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Digital Marketing in China: An analysis of the social media strategy of Tod's Group

De Zuani, Arianna <1991> (Università Ca' Foscari Venezia, 2017-11-03)

In recent years, digital marketing has rapidly developed in China and it has attracted an extensive part of the Chinese population, especially for what concerns apparel and footwear. A lot of Italian firms and “made in ...
Standardization and adaptation of Italian companies in the Chinese market: The case of Diesel between a global strategy and local capsule collections

Verini, Claudia <1993> (Università Ca' Foscari Venezia, 2017-11-03)

The purpose of this thesis is to discuss the marketing strategies of Italian companies in the Chinese market, by focusing on the aspects of standardization versus adaptation of the firm Diesel. Even if it is a famous global ...
Three essays on international marketing in the Chinese market

Hu, Lala <1984> (Università Ca' Foscari Venezia, 2017-02-07)

With a population of 1.3 billion, China is the world’s second largest economy. It has recently entered a “new normal” phase, characterized by slower economic growth. However, the rise of the middle class and strong consumer ...

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