Browsing by Author "Conte, Riccardo Carlo <1994>"

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Browsing by Author "Conte, Riccardo Carlo <1994>"

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  • THE MANAGEMENT OF EVENTS 
    Conte, Riccardo Carlo <1994> (Università Ca' Foscari Venezia, 2018-10-30)
    FIRST PART In the last decade we have seen a major shift in the practices of marketing. The literature behind the topic of Events is considerable and sheds light on a particular type of events that are called Special Events. ...