Browsing by Author "Vaska, Selma <1990>"

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Browsing by Author "Vaska, Selma <1990>"

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  • Behind the brand valuation metrics: A case study of Brand Finance 
    Vaska, Selma <1990> (Università Ca' Foscari Venezia, 2017-07-04)
    In the area of globalization and fierce competition there is no doubt that brands play a crucial role in distinguishing firms from each other. Brand is the first “contact” and “impression” that connects the customer with ...
  • Digital transformation: Strategies and Business Model Innovation 
    Vaska, Selma <1990> (Università Ca' Foscari Venezia, 2021-07-05)
    In the last decades, the development of technology is challenging the global landscape. The fundamental importance of digital technologies in the managerial context has rapidly led the academic debate focus on making ...