The purpose of this thesis is to describe and analyze the internationalization and differentiation strategies applied by SME's in Italy, the current level of adoption of business digitalization and technological innovation ...

Asian emerging countries are changing the way the world does business. As the history taught us, the world economy is constantly moving toward new directions and new challenges and opportunities are open. In order to survive ...

During the last decades there has been an important phenomenon that deserves to be investigated and analysed in order to understand the recent penetration of Italian banks in the Chinese financial market. This concerns the ...

Since the Chinese consumer has lately shown an interest towards the art market, the art galleries should try to answer this demand. Therefore, the purpose of this thesis is to hypothesize good practices for successfully ...

In a rapidly globalizing world, Italian Small and Medium Enterprises (SMEs) face both challenges and opportunities in their quest for internationalization. This thesis explores the pivotal role of the Country of Origin ...

This paper aims to analyze the current situation of the Chinese wine market and provide a case study of San Marzano Wines, a Southern Italian winery operating in Eastern markets for many years. For a better understanding ...

The internationalization of small and medium family business is acknowledged, by researchers of the field, as a common problem. Reasons are manifold: firstly, the difficulty to define with standard criteria, small enterprises ...

This research aims to investigate how Italian design furniture companies managed to gain and maintain a strong and sustainable position in the foreign market.

Nowadays internationalization is a strategy adopted by many firms in different sectors. Nevertheless it is a delicate process that needs attentive analysis and a particular focus on the target country. The purpose of this ...

In this thesis, I will face company internationalization phenomena. In the first part of my thesis, I will try to analyse the determinants of location choices of companies in CEECs (Central Eastern Europe Countries). I ...